Chief Marketing Officer (CMO)
About the Company
Innovative sweepstakes brand
Industry
Gambling & Casinos
Type
Privately Held
About the Role
The Company is seeking a Chief Marketing Officer to spearhead the launch of a new brand in the US market. The successful candidate will be responsible for developing and executing a content-first marketing strategy that fosters brand loyalty and drives player acquisition. This includes leveraging personal and professional networks to establish partnerships with top media players, talent agencies, and influencers in the online gaming and entertainment sectors. The role also involves overseeing organic social media growth, influencer marketing, and content distribution across various key platforms, as well as utilizing data-driven storytelling to create compelling brand narratives and viral campaigns. The CMO will be expected to ensure that all marketing initiatives comply with US sweepstakes gaming regulations. Applicants must have a minimum of 10 years of marketing experience, with at least 5 years in the online gaming, sweepstakes, or social casino industry. The ideal candidate will possess strong expertise in content marketing, influencer marketing, and brand building, and have established connections within media, talent agencies, and influencer networks. A strong personal social media presence and a deep understanding of audience engagement are essential. The role requires a leader with a proven track record in building and managing high-performing marketing teams, excellent communication and negotiation skills, and a secondary expertise in performance marketing, paid media, and growth strategies. Experience in scaling a brand through content-driven initiatives and a background in startup environments are also key requirements.
Travel Percent
Less than 10%
Functions
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