Job Description

POSITION TITLE: SOCIAL MEDIA EDITOR / PHOTOGRAPHER

REPORTS TO: Chief Marketing Officer

DEPARTMENT: Marketing

EXEMPTION STATUS: Full-time, Non-Exempt Hourly

DATE: January 2025

Position Summary: We are looking for a highly organized and detail-oriented individual who can independently manage and execute a variety of tasks, from content creation to administrative support. This role requires someone who can handle a high volume of before-and-after photos, compile and organize records, and assist with website content updates. The ideal candidate is proficient in video editing, comfortable capturing high-quality visuals in a clinical setting, and able to balance creativity with brand integrity. They must be proactive, able to work with minimal supervision, and capable of completing assigned tasks efficiently despite distractions and competing priorities. Adaptability, time management, and a strong ability to follow through on responsibilities are key to success in this fast-paced environment.

Essential Duties and Responsibilities:

• Capture content from surgeries, in-office procedures, patient testimonials, product shots, etc.
• Create creative content by editing, captioning, building stories, and posting for various social media platforms, including Instagram, Facebook, Twitter, Snapchat, TikTok, and YouTube. We are looking for innovative ways to showcase the practice and his current skincare products and collaborations.
• Able to handle confidential information with discretion.
• Being a team player who is flexible and willing to step out of outlined job duties when necessary.
• Capture high-quality video footage using professional cameras and equipment.
• Edit and create engaging and visually appealing videos using Adobe Premiere Pro and other editing software.
• Collaborate with the creative team to develop concepts and storyboards for video projects.
• Incorporate motion graphics, animations, and special effects into videos.
• Manage and organize video files and assets.
• Manage emails and airtable communication/tasks in a timely and professional manner.

Daily Tasks:

• Take patient photos in treatment rooms and in the photography studio, in compliance with the guidelines outlined in the SOP.
• Follow patient photo archiving processes, as outlined in the SOP.
• Adhere to strict photo-imaging protocols. Before and after photos of patients must be taken according to the guidelines given by Jason Emer MD, practice during training.
• Attend the daily social media team meeting, and execute on all daily tasks.
• Share content to social media platforms, as delegated in the social media daily meeting.
• Double check all work, before submitting to the team manager for review.
• Double check all work before posting to social media platforms, to ensure that content is posted accurately. 
• Ensure content is created by the deadline set.
• Monitor the social media platform inboxes, and respond to enquiries in a timely manner.

Content Creation:

• Write attention-grabbing captions.
• Support content creation efforts using Adobe Creative Suite (Photoshop, Premiere Pro) and additional creative programs and software to edit photo/video assets.

Content Strategy:

• Monitor and manage online reputation via social media comment replies, direct message, reviews, inquiries, and general account management for Facebook, Instagram, Twitter, YouTube, Yelp, RealSelf, Google Business, and LinkedIn.
• Stay up-to-date with social media trends and competitors along with experimenting with new features/ products, and always trying to optimize our channels to get the most out of our pages and fans.

Additional Requirements:

• Proficient in Adobe Creative Suite
• Proficient in CapCut
• Experience with AI generation programs such as ChatGPT, HeyGen, Synthesia, etc.
• Experience in photography and photo editing is a plus
• Excellent attention to detail and organizational skills
• Strong communication skills to collaborate with team members and clients

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